What constitutes luxury has shifted dramatically over the past decade. Among today’s wealthiest – the tech billionaires, founders, and futurists – status is less about complications and more about connectivity. In Silicon Valley, you're now more likely to see a state-of-the-art smartwatch on the wrist of an executive than a vintage Patek (though such assets will most certainly be kept in a vault or safe somewhere). Catering to this evolution, a new generation of luxury smartwatches has emerged, balancing haute horology with high-function tech. Whether you're after precision health tracking, voice-enabled scheduling, or a sleek design statement that nods to both Apple and Geneva, these are the most refined, forward-looking smartwatches for men on the market in 2025.
Louis Vuitton Tambour Horizon Light Up
Louis Vuitton isn’t a brand that trades in subtlety, and the Tambour Horizon Light Up is no different. This third-generation smartwatch is designed to stand out, with 24 animated LV monogram LEDs glowing beneath a curved sapphire crystal and polished black PVD bezel. Beneath the surface, its native operating system offers activity monitoring, air quality updates, and a built-in travel app that syncs boarding passes and destination guides. The digital dial is highly customisable and has interchangeable, easy-click straps in leather, alligator, steel, and maison canvas.
The Tambour Horizon won’t beat the Apple Watch on biometrics or battery life, but for frequent flyers with a penchant for the brand, it’s one of the more fashion-forward choices. It retails at approximately AED 13,000 and is often out of stock.
TAG Heuer Connected Calibre E4
With its classic silhouette and luxury sport credentials, the TAG Heuer Connected Calibre E4 is a true watchmaker’s watch. Available in 42mm and 45mm, it’s housed under sapphire crystal with push-button controls and a rotating crown for that tactile, analog feel. It wears like a traditional chronograph but runs like a performance tracker. Features include heart rate monitoring, built-in GPS, altimeter, barometer, compass, and guided workouts – all powered by Wear OS. You’ll also find Google Pay integration, voice commands via Google Assistant, and a customisable suite of dials.
TAG has also released several limited editions of the Connected Calibre E4, including a Porsche model with electric-blue accents and a golf version with integrated course mapping. Whether you're logging laps or navigating the greens, it’s one of the most technically mature and design-conscious smartwatches for men who still want their watch to feel like a watch. In Dubai, it retails from AED 6,000.
Garmin MARQ Gen 2
If TAG’s E4 is the smartwatch for style, Garmin is the rugged, military-grade smartwatch built for those more likely to spend the day hiking or flying than presenting in a boardroom. Originally developed for pilots and endurance athletes, Garmin has since become one of the most respected brands in the high-end smartwatch market, aided in part by fans like Joe Rogan and other podcast heavyweights. The MARQ Gen 2 is their most advanced flagship to date.
Crafted from Grade-5 titanium with a domed sapphire lens and AMOLED display, it’s built to handle extremes, from high-altitude climbs to ice-water plunges. Each edition is tailored to a pursuit – Golfer, Aviator, Athlete, Captain, Adventurer – and comes equipped with multi-band GPS, TopoActive mapping, real-time stamina tracking, pulse oximeters, jet lag advisories, offline music storage, and Garmin Pay.
While it’s engineered for performance over appearance, the MARQ Gen 2 is one of Garmin’s most polished releases to date. Prices start from AED 10,000.
Apple Series 10 Hermès
Since its debut in 2015, the Apple Watch has reshaped the smartwatch from a niche fitness tracker into a mainstream everyday wearable. The Hermès edition elevates that legacy, fusing Apple’s most advanced watch yet with the craftsmanship of the French maison. Straps are hand-finished in France and include the signature Orange Kilim Single Tour and the equestrian-inspired Bridon band.
On the tech side, the Series 10 is the slimmest and brightest Apple Watch, driven by the new S10 chip for faster performance and improved battery efficiency. It also supports a clever double-tap gesture, allowing users to answer calls or scroll simply by tapping their thumb and forefinger together – no screen contact needed. What stands out most here though, is the wellness suite: the watch has built-in blood oxygen monitoring, advanced sleep analysis (including sleep apnea notifications), and an ECG that can detect atrial fibrillation.
For most users, the Apple Watch is a natural extension of the iPhone itself, with integrated Siri, voice note capability, Apple Pay, cellular connectivity, and more. Prices start at around AED 5,000, varying with the band selection.
Hublot Big Bang e Gen 3
Hublot doesn’t do understated, and the Big Bang e Gen 3 is no exception. This luxury smartwatch is a digital evolution of the classic Big Bang – a cult favourite known for its oversized bezel, sculptural case shape, and unapologetically modern design language. Powered by Wear OS, the Gen 3 runs on a Snapdragon Wear 4100+ processor, with an AMOLED touch display and a full suite of Google tools – from Assistant and Google Pay to message syncing and app support.
Housed in either ceramic or titanium, it comes with the signature Hublot rubber strap and a rotating library of custom watch faces, including full-screen animated dials that mirror the traditional, mechanical models. Relative to Apple or Garmin, this isn’t a timepiece that will win over the biohackers, but it’s a serious collector’s smartwatch with daily-wear reliability. It retails upward of AED 20,000.
Montblanc Summit 3
The Montblanc Summit 3 is one of those rare smartwatches that might pass for a mechanical chronograph at first glance. It’s a deliberately understated piece, with an elegant leather strap and classic dial design – a nod to Montblanc’s roots in fine leather goods, pens, and traditional watchmaking. Crafted from lightweight titanium, it runs on the Snapdragon Wear 4100+ processor and comes equipped with Google Assistant, Google Pay, fitness and sleep tracking, and the usual suite of app integrations. The AMOLED display is vivid without being overly bright, and battery life stretches to around a day with regular use.
It’s a tech-forward choice for the man seeking a smartwatch that will fit under the cuff of a tailored suit. Prices for the Summit 3 start at around AED 4,000.
